Inspired by his recently deceased relative, a young German student Eugen Merher made this touching tribute. It’s a story about an aging runner, constrained to living inside a retirement home, longing to put on his running shoes and break free from it all for one last run.
Eugen sent his video to Adidas hoping they would at least acknowledge his work, but they remained silent. Disappointed, he uploaded it to Internet and within days it touched millions of people in a way no ad ever will. It gives hope, it makes you cry and I hope Adidas is regretting ignoring him.